Senior Digital Content Analyst

      Red Bull Media House GmbH

      Wals-Siezenheim, Salzburg - vor 1 Monat

      Senior Digital Content Analyst


      A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world - through all media channels and on all types of devices. are currently looking for a Senior Digital Analyst to join our Audience Intelligence Team, based in our headquarters in Salzburg, Austria.

      In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

      • Location Wals-Siezenheim, Salzburg, Austria
      • Schedule Full-time
      • Organisation Red Bull Media House

      Areas that play to your strengths

      (all the responsibilities we'll trust you with)


      Leading the editorial analytics strategy in order to develop actionable insights and recommendations to inform editorial and programming teams.

      Deliver analysis and deep-dive in a constructive and concise manner to shape the editorial strategy and maximize the Red Bull digital media impact.


      Analyse program performance across paid, earned, owned and shared with a 360 approach.

      Provide best practices and recommendation about: what to feature, what to push and when, new emerging opportunities.

      Monitor consumer journey and onsite engagement


      Proactively plan and execute ad hoc analysis to develop strategies and tactics for developing Red Bull Media Networks audiences


      Fully part of editorial planning processes: support with data and analytics the monthly and weekly content planning.

      Daily and weekly data review and weekly debrief with stakeholders.

      Establish appropriate KPIs framework to measure success and develop editorial dashboards that helps editorial & programming teams to take decision based on data.

      Your experience includes:

      (proven performance in)

      • Expert-level knowledge in Digital Insights as Sr Digital Analyst in one of the following context: Online newspapers or magazines and other content driven Digital Media, or Digital Marketing agencies
      • Strong analytical skills are required, including the ability to analyse raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
      • Previous experience managing 1-3 individuals/internal team is essential.
      • Experience managing and coordinating efforts across various teams/offices
      • Excellent verbal and written communication skills
      • Excellent knowledge of Google Analytics and any other web analytics tool.
      • Good familiarity with social analytics tool.
      • Experience of implementing Web Analytics technologies across web, mobile and other platforms
      • Experience working with newsrooms and editors to help them get the most out of SEO without compromising the quality of their work.
      • Solid understanding of web technologies (such as HTTP, cookies, JavaScript etc.)
      • Highly skilled in Microsoft Excel and/or other tools such as Tableau for manipulating and representing data
      • Bachelor's Degree in Economics, Mathematics, Statistics, Digital Marketing or a related field
      • Fluent in English, any additional language is a plus

      In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

      Apply Now

      Red Bull GmbH, Human Resources, Am Brunnen 1, A-5330 Fuschl am See, Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1728 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.