Brand Manager Plenty/Zewa Wisch&Weg (f/m)


      Wien, Mannheim - vor 1 Monat

      Brand Manager Plenty/Zewa Wisch&Weg (f/m)

      We are looking for an ambitious

      Brand Manager Plenty/Zewa Wisch&Weg (f/m)

      In this position you are responsible for developing and implementing the marketing plans for our market leading brands 'Plenty' and 'Zewa Wisch&Weg' in Austria and Switzerland in line with our global marketing strategy and regional marketing priorities.

      The role is preferably located in Vienna (Austria) or in Mannheim (Germany).

      Main tasks

      • Develop and implement marketing plan including price-, promotion and media strategy in line with global requirements and regional marketing strategies and plans
      • Propose and manage optimal assortment for countries in scope
      • Develop, manage and implement marketing activities like launch plans, BTL and ATL communication activities
      • Manage assigned A&P budget and allocate to different activities
      • Manage product launch process for Austria and Switzerland according to agreed plan and within assigned budget
      • Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the brand needs to be improved
      • Participate in and/or lead projects
      • Collect, compile, verify, and analyze data on market trends, consumer behavior and competitor activity to identify market opportunities for the brands
      • Collect, compile, verify and analyze data on product performance and customer feedback to identify brand features that need to be changed to meet customer needs
      • Cooperate with external agencies (Design, Media, PR, Digital) and continuously evaluate them based on set KPIs
      • Lead the multifunctional Operational Brand Team (OBT) for Austria and Switzerland

      Key Competencies

      • University degree in Business Administration, Marketing or similar
      • Minimum 3 years of work experience in FMCG Marketing
      • Very good knowledge and experience with overall Marketing mix
      • Experience in leading multiple projects at the same time
      • Experience in international matrix organization is an advantage
      • Experience with the Austrian and/or Swiss market is an advantage
      • A track record in digital marketing is an advantage
      • Good knowledge of MS-Office as well as Nielsen and SAP BW
      • Native German and fluent in English (written and verbally) is a must have
      • Holistic thinker
      • Customer and Consumer driven
      • Team oriented way of working
      • Analytical skills and "outside the box thinking"
      • Passion, courage and 'can do' attitude
      • Good organizational and negotiations skills
      • Willingness to travel

      Additional Information:

      The annual gross salary for this position will be around EUR 50.000 depending on your skills and experience. This is a unique and exciting opportunity to work in an international environment, in a dynamic team setting with varied challenges.

      For more information check out or


      Please forward your application including your salary expectations as well as your notice period to our Jobportal

      Essity at a glance

      Essity is a leading global hygiene and health company that develops, produces and sells Personal Care (Baby Care, Feminine Care, Incontinence Products and Medical Solutions), Consumer Tissue and Professional Hygiene products and solutions. Our vision is; Dedicated to improving well-being through leading hygiene and health solutions. Sales are conducted in approximately 150 countries under many strong brands, including the leading global brands TENA and Tork, and other brands, such as Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2016 amounted to approximately SEK 101bn (EUR 10.7bn). The business operations are based on a sustainable business model with focus on value creation for people and nature. The company has its headquarters in Stockholm, Sweden, and is listed on Nasdaq Stockholm. Essity used to be part of the SCA Group. More information at

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