Red Bull Media House GmbH
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role you will be responsible for all of Red Bull's global branded social media properties. You will oversee a large team of channel managers, community managers, project managers, and video editors. Your key responsibility is to ensure that the company's objectives are communicated across our global social properties. You´ll work closely with a variety of stakeholders internally and externally, and be accountable for the voice, tone, and curation of our global Social Media channels.
One aspect of this role will be to manage the strategy and programming for our global social media accounts (i.e. Facebook, Instagram, YouTube, Vimeo, Giphy,…) and exploring any new possible platforms.
You´ll be responsible for a 24/7 channel management team around the globe. You´ll lead and develop this large team of internal and external resources, taking a hands-on approach with developing talent and supporting their growth. You will ensure that all channel mangers have the correct education, tools, and content to engage our key audiences.
You will push the boundaries of community management not only by overseeing their strategy, but also by building an analytic-based community engagement funnel and ROI calculation. Providing support, guidance, and execution on several brand projects is part of this role as well.
You will need to provide support, strategy, and execution on a handful of brand marketing projects.
You have the opportunity to manage an editing resource that will be responsible for generating real-time content for all of our channels.
You´ll work closely with our analytics team to ensure that we are optimizing our reach and interaction potential with key audiences. Another exciting aspect is the optimization of all videos for each particular platform.
Minimum of 7 years of experience in large reach Social Media account management
Background in performance-based social media marketing
Experience in developing loyal audiences through social media
Strong understanding of online and social media technology landscape
Experience in leading a team and able to manage large global teams
Proven ability to strengthen stakeholder relationships within a team
Excellent understanding of the relationship between paid and organic social media initiatives
Ability to think, plan and execute resourcefully, with minimal supervision
Deep knowledge of sports and culture
Lover of memes
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1768 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.