Senior Manager Program Planning and Strategy - Culture

      Red Bull Media House GmbH

      Salzburg - vor 4 Monaten



      Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit

      In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

      • Location Wals-Siezenheim, Salzburg, Austria
      • Schedule Full-time
      • Organisation Red Bull Media House

      Areas that play to your strengths

      (all the responsibilities we'll trust you with)

      • Strategy

      You produce strategic content programming plans across the entire Red Bull Media Network to maximize the growth of and engagement with key target audiences for culture ( Music, Dance and Social Innovation).

      • Program Planning

      You define projects and content priorities for global channels and produce specific guidelines for channels' programming and content development. Furthermore, you identify, test and evaluate the most effective release and distribution plans across channels and audiences for culture. You define content programming objectives for audiences, you are responsible for and establish strong alignment and collaboration between channels and content creations to ensure release strategy success. In addition, you identify content offering gaps and opportunities across the Red Bull Media Network and provide recommendations for adjustment.

      • Education and Country support

      You establish a strong education program to up-level the understanding of audience centric programming. In addition, you evaluate results and translate learnings from release plans into long term strategies and educational resources. In this role, you establish strong collaboration with markets, to understand local priorities and needs, provide programming bundles, recommendations for release strategies and identify local opportunities for global up-levelling.

      • Analysis

      In this role, you work closely with the analytics teams to translate audience insights into practical guidelines for programming (role of channels, timings) and content (commissioning brief). Furthermore, you understand and describe key audiences and provide recommendation for strategy adjustments and tests. You provide regular updates on Audience development across the Red Bull Media Network, report on priority projects results and publish case studies on best practices.

      • Team Management and Responsibilities

      You lead and further develop a team of culture experts and ensure effective cross department collaboration. You are responsible for budget management within the area of responsibility.

      Your experience includes:

      (proven performance in)

      Excellent communication and effective interpersonal skills

      Well organized with the ability to work under pressure

      At least 5 years of experience in Social Media or in a Digital publishing role

      Superior project management skills

      Ability to create strong relationship across departments and senior managers

      Strong understanding of audience profiling

      Ability to translate data into strategic actions

      Strong editorial understanding

      Ability to lead a team

      Good level of computer literacy (esp. PowerPoint and Excel)

      Able to set priorities, work organized, define standards for support and work under pressure

      • University's Degree or similar working experience
      • Excellent English and additional language a plus

      Travel up to: 25%

      In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

      Apply Now

      Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1768 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.