Senior Social Media Manager Culture

      Red Bull Media House GmbH

      Wals-Siezenheim, Salzburg - vor 4 Monaten

      Senior Social Media Manager Culture


      Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit

      In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

      • Location Wals-Siezenheim, Salzburg, Austria
      • Schedule Full-time
      • Organisation Red Bull Media House

      Areas that play to your strengths

      (all the responsibilities we'll trust you with)

      • In a nutshell

      In this role, you´ll be responsible for all of Red Bull's global Culture (Music, Dance, Social Innovation) social presence. Your key responsibility is to ensure that the company is pushing culture forward, to grow awareness of Red Bull's presence in the culture space, and to promote engagement across our full Red Bull Media Network.

      • Oversee Social Media presence of culture accounts

      You´ll not only define the strategy and programming for our culture accounts, but also oversee the global social media presence. In this role, you´ll work closely with our analytics team to reach the highest level of potential interaction on each platform while keeping the key principles of our culture initiatives. Additionally, you´ll explore any new global platforms that may be pertinent for our culture goals.

      • Drive the Red Bull Music brand

      You´ll be responsible for growing social awareness and developing guidelines/strategy around our Red Bull Music brand and all initiatives that encompass the brand.

      • Country Guidance

      Together with your team, you´ll be responsible to ensure that the full company, primarily country organizations, understand the culture strategy and best practices acquired form our own knowledge.

      • Development of Social Activation Plans

      Furthermore, the development of social activation plans for key Red Bull Media Network initiatives, in collaboration with our program strategy department, will be another one of your tasks. Growing social awareness and developing guidelines around our Red Bull Music brand and all initiatives that encompass it, is also part of this role.

      • Team Management

      You´ll manage a team of internal and external resources and ensure their development to support their growth. You´ll oversee that your team's channels are publishing in alignment with our strategic goals.

      Your experience includes:

      (proven performance in)

      Minimum of 5 years in social media strategy and management

      Background in performance-based social media marketing

      Experience in developing loyal audiences through social media

      Proven ability to strengthen stakeholder relationships within a team

      Strong understanding of online and social media technology landscape

      Knowledge of the inner workings of the music business

      Ability to plan and execute resourcefully with minimal supervision

      Ability to manage large global teams

      Lover of music and dance

      • Bachelor's Degree in marketing, public relations, business, or similar field
      • Fluent in English, multilingual a bonus

      Travel up to: 50%

      In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

      Apply Now

      Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR1847 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.