Red Bull Media House GmbH
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
In this role, you´ll be responsible for all of Red Bull's global Culture (Music, Dance, Social Innovation) social presence. Your key responsibility is to ensure that the company is pushing culture forward, to grow awareness of Red Bull's presence in the culture space, and to promote engagement across our full Red Bull Media Network.
You´ll not only define the strategy and programming for our culture accounts, but also oversee the global social media presence. In this role, you´ll work closely with our analytics team to reach the highest level of potential interaction on each platform while keeping the key principles of our culture initiatives. Additionally, you´ll explore any new global platforms that may be pertinent for our culture goals.
You´ll be responsible for growing social awareness and developing guidelines/strategy around our Red Bull Music brand and all initiatives that encompass the brand.
Together with your team, you´ll be responsible to ensure that the full company, primarily country organizations, understand the culture strategy and best practices acquired form our own knowledge.
Furthermore, the development of social activation plans for key Red Bull Media Network initiatives, in collaboration with our program strategy department, will be another one of your tasks. Growing social awareness and developing guidelines around our Red Bull Music brand and all initiatives that encompass it, is also part of this role.
You´ll manage a team of internal and external resources and ensure their development to support their growth. You´ll oversee that your team's channels are publishing in alignment with our strategic goals.
Minimum of 5 years in social media strategy and management
Background in performance-based social media marketing
Experience in developing loyal audiences through social media
Proven ability to strengthen stakeholder relationships within a team
Strong understanding of online and social media technology landscape
Knowledge of the inner workings of the music business
Ability to plan and execute resourcefully with minimal supervision
Ability to manage large global teams
Lover of music and dance
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR1847 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.