Red Bull GmbH
Red Bull is the global leader in the Energy Drink category. Red Bull's approach to big data is in developing a smart data strategy which includes innovating Digital Advertising Strategies via Programmatic Advertising and SEM, to evolve advertising from a context-based to an audience-centric approach, thereby reaching the target audience in a more targeted, more efficient way, with more relevant messages. Red Bull Data Management Platform (DMP) live in 60+ markets will be a key supporting tool for this evolution. In this position, the Digital Advertising Manager will support Head of Programmatic Advertising & Data Activation in shaping the Programmatic and Search Strategy for local markets by training and guiding on innovation in data-driven advertising. The Digital Advertising Manager will work closely and collaboratively with the Insights team to translate findings from Red Bull's DMP into actionable insights for local market media plans.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Develop industry-leading programmatic and search strategy guidance for 90+ markets incorporating latest innovation and capabilities developed in industry
Translate DMP insights into actionable programmatic and search media plans by recommending most suitable tactics/targeting
Demonstration of quantitative and qualitative benefits across WHO (deeper targeting), WHAT (better message optimization) and HOW (more accurate performance measures) of Digital Advertising
Drive innovative programmatic advertising opportunities leveraging cutting edge technology and new platforms, channels, formats, targeting, etc.
Develop creative ways to leverage SEM in Red Bull campaigns & drive synergy with SEO by looking beyond simple keyword targeting i.e. mobile location targeting, linking offline consumption data automatically in SEM, etc.
Leverage data and insights to drive new targeting strategies i.e. dynamic video creative segmentation, messenger bots, etc.
Be the Advertising Team's ambassador for programmatic and search marketing for Programmatic tactics, new SEM strategies, KPIs, etc., to enable further audience centric advertising
Provide education on best use cases of DMP, CRM, and other data assets available in advertising to HQ teams and markets via webinars, training modules, etc.
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Red Bull GmbH, Human Resources, attn. Susanne Stadler Am Brunnen 1, A-5330 Fuschl am See, http://www.redbull.at/jobs Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.595 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.