Marketing Lead One Ethicon (m/w)

      Johnson & Johnson

      Wien - vor 1 Monat

      Caring for the world, one person at a time - seit mehr als 125 Jahren inspiriert und vereint uns dieser Geist, um innovative Ideen, Produkte und Services zu entwickeln und damit das Leben und Wohlbefinden von Menschen zu verbessern. Mit mehr als 71,9 Mrd. $ Umsatz in 2016 und rund 127.000 Mitarbeitern ist Johnson & Johnson einer der weltweit größten und der in seinem Produktspektrum umfassendste Anbieter auf dem Gebiet der Gesundheitsfürsorge.

      Als Teil von Johnson & Johnson Medical Devices entwickelt und vertreibt unsere Business Unit Ethicon ein breites Portfolio innovativer Produkte und Technologien für minimal-invasive und offene chirurgische Eingriffe, die in vielen Disziplinen der Medizin, von Allgemeinchirurgie, Gastroenterologie, Kolorektal- und Thoraxchirurgie über Gynäkologie, Urologie, Hernien- und Adipositaschirurgie bis hin zu Orthopädie, HNO-Chirurgie, plastische Chirurgie, onkologische Chirurgie sowie Herz- und Gefäßchirurgie Anwendung finden. Mit diesem breiten Produktangebot bedienen wir erfolgreich die umfassenden Bedarfe eines wachsenden Marktes und wachsen damit stetig mit.

      Marketing Lead One Ethicon (m/w)

      Requisition ID: 1805634797W


      Contribute to the development of product strategies and drive planning and execution of marketing initiatives

      • Establish a strategic roadmap and Marketing plan for the product platform
      • Build differentiated and well positioned brands
      • Identify and address customer segments and targets
      • Drive portfolio rationalization and prioritization
      • Establish pricing strategies that maximize brand profitability and market share
      • Partner with Sales & Commercial organizations for effective deployment
      • Establish tracking tools and adjusts plans in line with results (metrics, dashboard)

      Lead the development and execution of the specialty strategy

      • Establish a strategic roadmap, value proposition and Marketing plan for the specialty
      • Evaluate new business opportunities
      • Plan and execute marketing initiatives in line with the strategic roadmap and value proposition and partner with the Sales & Commercial teams as well as Business partners (ProfEd, HEMA, Governmental Afffairs, Communications) for effective deployment
      • Monitor execution and adjust project plans in line with results

      Identify customer needs and understand health care market trends and competitor strategies

      • Deploy market research tools to deepen customer understanding
      • Leverage multiple sources of competitive intelligence (global, regional and local)
      • Create value-added specialty solutions

      Manage the product business with financial acumen to achieve business plan goals

      • Analyze and improvetop and bottom line performance
      • Evaluate new business opportunities
      • Monitor Marketing spend and assess effectiveness

      Commercializenewproducts to drive sales growth

      • Developlaunch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
      • Apply project management tools to define project objectives, scope and process
      • Populate launch excellence templates to create a cohesive launch plan
      • Collaborate proactivelywith regional and country partners to deliver launch plans

      Develop clear marketing messages that influence internal and external stakeholder behaviour

      • Build and "sell" a clear, concise and compelling story
      • Proactively communicate with and deliver value to diverse stakeholders
      • Coordinate integrated communication plans with agencies
      • Successfully apply digital strategies and other innovative approaches

      Close collaboration with the EMEA Marketing team and local support functions (Regulatory, Quality, Supply Chain, BI, Pricing, HEMA, ProfEd, SLD).


      • Bachelor's degree (business administration or science) Must have a minimum of 3 years of work experience in sales and marketing, preferably in the Medical devices industry
      • Experience in developing and deploying marketing plans
      • Strong analytics and strategic thinking
      • Experience in managing different stakeholders (surgeons, hospital administrators etc.)
      • Fluent in German and English (oral & written)
      • Excellent presentation and communication skills
      • Profound project management experience
      • Provide high quality deliverable in a timely manner
      • Excellent MS-Office skills
      • Able to work effectively in a multi-disciplinary environment

      We offer excellent conditions of employment and possibilities for further career growth within our company. For this position we are offering an annual gross salary starting at 60.000 EUR (excl. variable component). Depending on your skills, qualifications and experience this can be negotiated.

      If you are looking for an opportunity to join one of the world's leading healthcare companies, in an exciting position, apply online attaching your English CV and cover letter.