Red Bull GmbH
The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg, Red Bull Air Race…) and manages the new Red Bull fashion brand AlphaTauri (www.alphatauri.com, www.redbullshop.com). The eCommerce Customer Performance Manager is responsible for the growth and performance of the majority of (paid) traffic to our online shops.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
You will maximize sales net of ad spend generated through relevant (paid) channels. Managing performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels and Red Bull owned sites is another part of this role.
You will decide on how to best run these channels, prioritize them according to the best return, work on improvements and share your results.
The eCommerce Customer Performance Manager will pursue growth in new areas, seek out new channels and test them. You should identify and test new ways of driving traffic to our shops. You will own, understand and improve the interplay of channels and push our digital sales channels to new heights.
In this role, you will collaborate with several other departments including Operations, Marketing and IT. This will include supporting site promotions, communicating channel and product category performance, responding to feedback, supporting Omni-channel initiatives and communicating tech needs.
Working with (external) partners to overcome roadblocks and to identify new opportunities will be part of this role as well.
Another exciting aspect of this role will be the usage of Google Analytics to improve reporting, event tracking and gain other insights. You will build, update and improve reporting to track the performance against the set targets.
9+ years working experience in the field of ecommerce/multichannel sales & marketing
Understanding of retail and strong entrepreneurial drive
Experience with Google Analytics
Interest in fashion and sport is an advantage
Detail-oriented, analytical, pro-active personality
Hands-on-mentality and team player
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1847 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.