Red Bull GmbH
The Shopper Specialist's (m/f) main responsibility is to lead key research initiatives and analyses to develop actionable insights and frameworks that in turn enable the company to be a shopper- and insights-led organisation. This role will play an integral part in integrating shopper knowledge and expertise into key initiatives across the organisation, including but not limited to Category Management, In-store Activation, Shopper Marketing, sales- and market-specific initiatives. This individual will manage custom research projects in collaboration with external suppliers/agencies and focus on transforming raw data and insights into selling stories that address specific business needs and communicate findings of analysis and research on key platforms. Critical in this role will be the ability to formulate and manage research projects, manage suppliers and coordinate and execute research projects.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
Initiation and Management of Research Projects.
Lead the Shopper Insights expertise within the organization through upskilling and training.
Collection, consolidation and distribution of insights from various sources e.g. commissioned shopper research projects, household panel data, customer loyalty card data.
Credible storytelling and knowledge management of gained insights to ensure actionable recommendations for stakeholders.
Act as the main point of contact for our local country teams as well as HQ teams.
Communication of high quality content across the globe through easy to understand and transferable information for key stakeholder.
The shopper team sees itself as THE go-to resource for local teams and HQ when it comes to ad-hoc shopper insights requests, tool support or research expertise. Therefore, a supportive attitude and flexibility to respond to ad-hoc tasks is critical.
Minimum 4 years experience in shopper or consumer insights and research. Ideally, working experience in the FMCG sector.
Extensive knowledge of quantitative and qualitative custom research methodologies & seniority with managing research projects.
Expertise in using Shopper data including Household Panel and Customer Loyalty Card information.
Knowledge & skills to structure & analyse large syndicated data sources (IRI/Nielsen) beneficial
Strong analytical ability and commercial acumen, including an understanding of either shopper- and market-level drivers. An understanding of both is an advantage.
Excellent communication skills; the ability to conceptualize and simplify complex ideas.
Attention to detail, process driven and structured.
Ability to influence and involve others from peers to sales management and cross-functional teams.
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Red Bull GmbH, Human Resources, attn. Thomas Diller, Am Brunnen 1, A-5330 Fuschl am See. Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1.687,- gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.