Red Bull Media House GmbH
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres. From film to television, print to digital media, music and games, the company's products can be experienced on the latest devices and platforms, fascinating audiences worldwide. For more information visit www.redbullmediahouse.com.
In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.
You will oversee the global social media presence for our brand accounts. You will be in charge of growing our reach, view time, and frequency of consumption across all your accounts by developing new tactics to engage.
Managing channel management across Red Bull's global branded social media properties on Facebook, Instagram, Musical.ly and Snapchat will be key part of this role. Another exciting aspect will be to ensure that the global Red Bull accounts are strong representations of the brand. You will work closely with a variety of stakeholders internally and externally, and be accountable for the voice, tone, and curation of our platforms. You will ensure the highest level of channel programming and be on the lookout for any new platforms that may arise.
In this role you will support on several brand projects, collaborate with our analytics team to ensure the ideal strategy to reach our key audiences and optimize all video for each platform. You will manage an editing resource that will be responsible for generating real-time content for all of our channels (i.e. Instagram Stories).
You will be responsible for a 24/7 channel management team around the globe and will ensure that the team is up to date on social strategies and Red Bull's brand guidelines. Ensuring that your key stakeholders understand what content is needed across which channels, as well as growing the community and engagement will be part of your role.
Minimum of 2 years of experience in large reach Social Media account management
Background in performance-based social media marketing
Experience in developing loyal audiences through social media
Able to strengthen stakeholder relationships within a team and manage large global teams
Strong understanding of online and social media landscape
Deep knowledge of the relationship between paid and organic social media initiatives
Planning and executing resourcefully with minimal supervision
Extensive knowledge of sports and culture
Lover of memes
In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 1586 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.