Marketing Automation Manager or Expert/CRM Expert

mRap GmbH

Wieselburg - vor 2 Wochen

MRaP GmbH has hit the nerve of the times with its innovative products BookGoodLook, helloCash and helloTime. We are looking for a new employee to strengthen our team.

Marketing Automation Manager or Expert/CRM Expert

We are looking for an experienced Marketing Automation Manager to help us shape our CRM strategy, set up tailored customer journeys and most importantly build lasting relationships with our customers. You will set strategies in line with our marketing and business objectives, apply smart segmentation tactics and design sticky multi-channel (email, push, in-app,) lifecycle campaigns. Ideally, you have previous experience in an app/mobile ecosystem and various customer engagement and CRM tools. Youre able to gain insights into engagement and retention drivers and put those into actionable multi-channel campaigns on a global scale. This is a great opportunity if you love to be part of an agile team in a collaborative, fast-paced environment. Main Activities/Task: Youll closely co-ordinatewith the product, customer supportand marketing teamtoimplement a holistic customer engagement strategy from activating new users, driving relevant conversions to re-engaging churned customers. Your day-to-day work will be focused not only on campaign orchestration and optimizations, but youll be able to apply and grow your awesome analytical skills as well: youll contribute to the technical platform design, oversee regular reporting including in-depth analysis and KPIs, perform regular A/B tests and cohort analysis based on events,behaviors, transactions, and others. Candidates with the Following Requirements Are What We Need

Considerable and proven hands-on experience in a CRM / Marketing Automation role

Solid understanding of activation and engagement tactics, conversions, sales funnels, user journeys and consumer mindsets

Experience in working with customer engagement / CRM tools (e.g. Salesforce,Drive,Braze,Leanplum,Emarsys,Hubspot,..) and analytics tools (e.g. Google Analytics, Adjust,AppsFlyer, Amplitude,Countly..)

You are into numbers and have a strong sense for analytics and data when it comes to measuring success, deriving customer insights, optimizing campaigns, running A/B tests and targeting the right campaigns to the right users

Light coding experience and knowledge of HTML/CSS

Strong project management skills and used to work in cross-department teams with various stakeholders

Have an eye for quality and care about details

Be a great team player with strong interpersonal skills

Be a creative problem solver and flexible to changing priorities, with a can do attitude

Have good working proficiency inGerman(Englishoptional)

Bonus skills:

Strong content development, copywriting and storytelling capabilities

Knowledge of theSaaSindustry or other comparableretail industries.

Experience working in (mobile) startup environment

Our unique offer for you:

Salary according to collective agreement: 2.518,- gross per month (for full-time employees) - overpayment according to experience and qualification possible

Free lunch and drinks of your choice

Flexible time management and home office possible after consultation

Team events (e.g.: bowling evenings)

Place of employment is 3250 Wieselburg

Simply send your application documents (curriculum vitae, certificates and letter of motivation as a PDF file) to for the advertised position. We look forward to you!

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